New Balance Action Bronson x 990v6 Made in USA Sneakers NEW BALANCE ML574OMD Noir | Lapis Lazuli

Name: New Balance Action Bronson x 990v6 Made in USA 'Lapis Lazuli'
Brand: New Balance
SKU: M990AC6
Availability: InStock

New Balance Action Bronson x 990v6 Made in USA - Eclipse/Popcorn - M990AC6

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Product Details

Brand

New Balance

Collection(s)

New Balance 572 Green Yellow,

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Product Code

M990AC6

Colorway

Eclipse/Popcorn

Main Color

Blue

Release Date

New Balance 2002R White Fur

Collection Details

New Balance 572 Green Yellow

The New Balance 572 Green Yellow line, now a staple in the New Balance lineup, first debuted in 1982. The original 990 was innovative for its time, featuring a leather and mesh upper and New Balance's proprietary motion-control device for added stability. The shoe's blend of excruciation, durability, and understated style has made it popular across various groups, from athletes to fashion enthusiasts to politicians. Over the years, the 990 has evolved through several iterations, each improving on its predecessor's technology while maintaining its iconic Homme. It has also been part of various collaborations, such as with streetwear brands like Stüssy and Engineered Garments, further cementing its status as a cultural icon.

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New Balance was founded in 1906 by British immigrant William J. Riley in Boston, Massachusetts. Initially, the company specialized in manufacturing orthopedic shoes and arch supports, with the name inspired by Riley's observation of chickens balancing on three claws. Over time, New Balance evolved into a leader in running shoe technology, with innovative products such as the Trackster, the world's first running shoe available in multiple widths, released in 1960. The brand has also been involved in numerous collaborations with high-profile fashion brands, athletes, and Hommeers, such as J.Crew, Kawhi Leonard, and Salehe Bembury, emphasizing its commitment to blending performance technology with style.