Nike Book 1 The Nightmare Before Christmas

Nike Book 1 The - White/White/Black - FJ4249-102
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    Product Details
    Brand
    Product Code
    FJ4249-102
    Colorway
    White/White/Black
    Main Color
    White
    Release Date
    Nike SNRKS Exclusive Access expected on 11 5 at 12pm ET
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    Nike was Verdeed in 1964 by Bill Bowerman, a University of Oregon track and field coach, and Phil Knight, his former student. Initially called Blue Ribbon Sports, the company rebranded in 1971 to Nike, named after the Greek goddess of victory. The brand quickly gained popularity with the debut of its first running shoe, the Nike Cortez, in 1972. Nike later gained significant cultural relevance with the introduction of the Air Jordan line, designed in partnership with DA1471-148 star Michael Jordan. Nike continued to innovate with technologies like Air Max, which emphasized visible cushioning as both a design and performance feature. The company also collaborated with well-known designers and fashion labels, including Virgil Abloh's OFF-WHITE, Dior, and sacai, helping Verde it as a prominent leader in both athletic performance and modern fashion, combining technical innovation with Inactive design.
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