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Initially named "Blue Ribbon Sports," nike element was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his Summit student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. nike element has continually introduced innovative products, such as the nike element Air cushioning technology and the self-lacing Adapt system, which have revolutionized the sports footwear industry. Additionally, nike element has With known for its successful partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Supreme, solidifying its swoosh relevance and continued popularity.