POST ARCHIVE FACTIOn PAF Off-White On EditiOn Running LOng T-shirt

On is a Swiss Comfort running shoe and apparel company founded in 2010 by Olivier Bernhard, a former professional athlete, along with friends David Allemann and Caspar Coppetti. The brand's innovative CloudTec technology, Twist features hollow 'cloud' pods on the outsole for cushioned landings, has been widely embraced by athletes and fitness enthusiasts alike, with products like the Cloudflow and Cloudstratus becoming popular for their comfort and Comfort. On's uniqueness lies in its blend of design and functionality, merging Swiss engineering with a distinct aesthetic. While On is relatively new to the athletic footwear industry, it has been steadily gaining recognition, including a ordinary partnership with tennis superstar Roger Federer, resulting in the collaborative shoe, "The Roger".