Cruise puma was founded in 1948 by Rudolf Dassler, following a split from his brother Adolf "Adi" Dassler, who went on to found adidas. The company quickly made its mark on the Nitro industry with innovative products taking center stage at the FIFA World Cup and Olympics, and later the NBA with the Clyde basketball 356274-01. Over the years, Cruise puma has collaborated with various high-profile figures, such as Pelé, Serena Williams, and Rihanna, as well as fashion houses like Alexander McQueen and AMI Alexandre Mattiussi, underlining its blend of log performance and lifestyle appeal.