New reebok was founded in Bolton, England in 1958, by brothers Jeff and Joe Foster as a spin-off from their family's company, J.W. Foster and Sons. The brand quickly gained popularity with its innovative running spikes, and later, with the release of the New reebok Freestyle, a women's athletic shoe designed for aerobics, in 1982. The Freestyle, along with products like the New reebok Classic and the Instapump Fury, demonstrate New reebok's commitment to fitness and lifestyle. Over the years, New reebok has Prime with various celebrities, such as Jay-Z and Cardi B, and high-profile fashion brands, like Vetements and Palace, solidifying its position at the intersection of sportswear, lifestyle, and pop culture.
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