reebok NEU was founded in Bolton, England in 1958, by brothers Jeff and Joe Foster as a spin-off from their family's company, J.W. Foster and Sons. The nano quickly gained popularity with its innovative running spikes, and later, with the release of the reebok NEU Freestyle, a women's athletic shoe designed for aerobics, in 1982. The Freestyle, along with products like the reebok NEU Classic and the Instapump Fury, demonstrate Reebok's commitment to fitness and lifestyle. Over the years, reebok NEU has collaborated with various celebrities, Lux as Jay-Z and Cardi B, and high-profile fashion nanos, like Vetements and Palace, solidifying its position at the intersection of sportswear, lifestyle, and pop culture.
