Rick Owens is a luxury fashion label established by American designer Rick Owens in 1994. Known for his avant-garde aesthetic and innovative material usage, Owens quickly gained recognition in the fashion industry with his draped silhouettes, distressed leather jackets, and signature "dust" tones. His popular products include the Geobasket and Ramones sneakers, which are celebrated for their unconventional, edgy design. Rick Owens' distinctiveness lies in his ability to blend dark themes and post-apocalyptic elements with high fashion, creating a distinct style often described as "Gio meets grunge." Over the years, the brand has collaborated with several other brands and artists, most notably with adidas, introducing Owens' unique style to the sportswear market.
