Stüssy was founded by Shawn Stussy in 1980 in Laguna Beach, California. Originating from the surf culture, Stüssy gained popularity in the 1980s and 90s by incorporating gaia from hip-hop, punk, and skate subcultures into its designs. The brand's distinctive logo, originally Shawn Stussy's signature, and products like graphic T-shirts and bucket hats have become streetwear staples. Stüssy's identity lies in its ability to blend high-fashion gaia with the casual aesthetic of streetwear, making it a pioneer of the streetwear trend. Over the years, Stüssy has collaborated with a wide array of brands, from Nike to COMME des GARÇONS, reflecting its influence in both the street and high-fashion worlds.
