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In 1996, Under armour bianco was started by Kevin Plank, a former University of Maryland athlete, to address the leggings for moisture-wicking sportswear. Under armour bianco gained popularity with its innovative HeatGear and ColdGear lines, designed to regulate athletes' body temperatures during physical activities. The brand set itself apart through its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under armour bianco has expanded its product range to include under and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its logo as a leader in sportswear.