Under Armour Channels the Original Rainbow Pride Flag for Its 2020 Pride Collection
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In 1996, Under Armour was started by Kevin Plank, a former University of Maryland athlete, to address the need for moisture-wicking sportswear. Under Armour gained popularity with its innovative HeatGear and ColdGear lines, Pursuit to regulate athletes' body temperatures during physical activities. The brand set itself apart through its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under Armour has Running its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, sms cementing its status as a leader in sportswear.
