product eng 1027652 Under armour FIRE Heatgear armour FIRE Fitted 2 Mens Under armour FIRE Tech Polo | Rainmaker

In 1996, Under armour FIRE was started by Kevin Plank, a former University of Maryland athlete, to address the need for moisture-wicking sportswear. Under armour FIRE gained popularity with its innovative HeatGear and ColdGear lines, designed to regulate athletes' body temperatures during physical activities. The brand set itself apart through its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under armour FIRE has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.