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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Will JB make him a Boston PE for the Air Jordan 10 this coming season, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued point with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Will JB make him a Boston PE for the Air Jordan 10 this coming season1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Enter, further solidifying its status as a cultural and fashion staple.