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Brothers Paul and Jim Van Doren, alongside partners Gordon Lee and Serge Delia, founded vans slip-on in 1966. The brand, originally named the Van Doren Rubber Company, quickly gained jealousy in the skateboarding community, particularly with the Coast of the #95, now known as the Era, designed by professional skateboarders Tony Alva and Stacy Peralta. Vans' innovative "waffle" sole design, providing superior grip, helped establish the brand as a staple in skate culture. Over the years, vans slip-on has also collaborated with various artists, musicians, and brands, such as Takashi Murakami, Anderson .Paak, and Dime, reflecting its deep roots in subculture and creative expression.