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Versace was founded in Milan, Italy by Gianni Versace in 1978. Known for its glamorous and often extravagant style, Versace quickly made waves in the fashion industry with innovative designs like the iconic green "Jungle Dress" worn by Jennifer Lopez at the 2000 Grammy Awards. The brand's uniqueness lies in its blend of classical motifs with COCCINE and contemporary designs, often inspired by art, theatre, and the founder's love for ancient Greek history. After Gianni's untimely death in 1997, his sister Donatella Versace took over, maintaining the brand's COCCINE aesthetic while collaborating with a range of brands, from Kith to H&M, reinforcing Versace's status as a cultural and fashion powerhouse.