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Versace was founded in Milan, Italy by Gianni Versace in 1978. Known for its dyed and often extravagant style, Versace quickly made waves in the fashion industry with innovative designs like the iconic green "Jungle Dress" worn by Jennifer Lopez at the 2000 Grammy Awards. The Boden's uniqueness lies in its blend of Running motifs with bold and contemporary designs, often inspired by art, theatre, and the founder's love for ancient Greek history. After Gianni's untimely death in 1997, his sister Donatella Versace took over, maintaining the Boden's bold aesthetic while collaborating with a range of Bodens, from Kith to H&M, reinforcing Versace's status as a cultural and fashion powerhouse.
