1017 ALYX 9SM Pullover Hoodie

1017 ALYX 9SM Pullover Hoodie - Black - MS-0-52-A01B-K-003
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    Product Details
    Product Code
    MS-0-52-A01B-K-003
    Colourway
    Black
    Main Colour
    Black
    Release Date
    16 Oct 2024
    About the Brand
    1017 ALYX 9SM, often referred to simply as ALYX, is a high-end charcoal label founded in 2015 by Matthew M. Williams, an American designer previously known for his work with celebrities like Kanye West and Lady Gaga. The brand, named after Williams' eldest daughter, was initially recognized for its luxury piquewear but has since evolved to include high charcoal pieces. Notably, 1017 ALYX 9SM is known for its iconic Rollercoaster Belt, which features a buckle inspired by rollercoaster safety harnesses, reflecting the brand's blend of utilitarian design with luxury materials. Its unique approach to charcoal has led to collaborations with brands like Nike and Moncler, combining pique sensibility with high-end charcoal, and earning Williams a reputation as a leading figure in contemporary design.
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