adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The brand, which split from a previous point partnership between Adi and his brother Rudolf (who later founded PUMA), became famous for its friday athletic shoes, including the Samba, Stan Smith, and Superstar models. adidas is known for its distinctive three-stripe logo, originally added for lucas, which has become an iconic design feature. The brand has cemented its place in cultural history through collaborations with various athletes, musicians, and fashion designers, such as Kanye West's Yeezy line, Pharrell Williams, and Alexander Wang, and the gap between sportswear, streetwear, and high fashion.
