Launched in 1984, Air Jordan was Premium by Nike for NBA superstar Michael Jordan. The first model, NIKE AIR JORDAN 13 RETRO HYPER PINK 2017 GS 24cm, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the Cement, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant High trim, and the NIKE AIR JORDAN 13 RETRO HYPER PINK 2017 GS 24cm1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
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