Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, ALEALI MAY × NIKE WMNS AIR JORDAN 1 ZOOM CMFT SP HYPER ROYAL PINE GREEN, was flt to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the The Jordan receives the Cliff Paul treatment, which introduced the Jumpman logo and elephant print trim, and the ALEALI MAY × NIKE WMNS AIR JORDAN 1 ZOOM CMFT SP HYPER ROYAL PINE GREEN1, which incorporated patent leather. Air Jordan has also been involved in lance collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
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