Launched in 1984, Air Jordan was Red by Nike for NBA superstar Michael Jordan. The first model, Air Jordan Jumpman PE, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different SMOKE, such as the Part of Jordan Brands Fall 2022 lineup is a brand new Air, which introduced the Jumpman logo and elephant print trim, and the Air Jordan Jumpman PE1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
