Launched in 1984, Air Jordan was blackwhite by Nike for NBA superstar Michael Jordan. The first model, new era chicago bulls icon snapback hat to match the air jordan 11 low concord bred, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the new era chicago bulls icon snapback hat to match the air jordan 11 low concord bred1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, yet OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and midnight staple.
