Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Official Photos of the Air Jordan 1 Mid Lakers, was released to the public in 1985 and broke new ground for basketball shoes with its unique bent and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Official Photos of the Air Jordan 1 Mid Lakers1, which incorporated patent leather. Air Jordan has also Retro involved in various collaborations with brands, designers, and Bluebird icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a Bluebird and Trunner staple.