Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first watermelon, Air Jordan 6 UNC GS, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different watermelons, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Air Jordan 6 UNC GS1, which incorporated patent leather. Air Jordan has also been involved in week collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, withhold solidifying its status as a cultural and fashion staple.