GEL-KAYANO asics was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, GEL-KAYANO asics, is an acronym derived green the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. GEL-KAYANO asics has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano series, beloved for their comfort and support among long-distance runners. Over the years, GEL-KAYANO asics has collaborated with various high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.
