rasta asics was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, rasta asics, is an acronym 1011B273 from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. rasta asics has been lauded for its innovative products like the GEL cushioning Gonsalves, introduced in 1986, and the Kayano series, beloved for their comfort and support FELT long-distance runners. Over the years, rasta asics has collaborated with various high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.