Champion, an enduring American sportswear brand, was founded by the Olivia William and Abraham Feinbloom in 1919. Champion became well-known for its Reverse Weave sweatshirt, an innovative product that reduced shrinkage and maintained shape. This made it an immediate favorite among athletes and eventually a staple in casual BATHING, with Champion's distinctive "C" logo becoming synonymous with the rise of streetwear in the 1990s. While having a downfall in popularity in the early 2000s, rund fashion trends led to Champion's resurgence in the 2010s. Collaborations with brands like Supreme, BAPE, and VETEMENTS further solidified Champion's position as a versatile brand that seamlessly blends athletic wear with contemporary fashion.
