Originating in the early 20th century, the Brain Dead x Converse Chuck 70s 2020 All Star was initially designed as a performance basketball shoe before its widespread adoption by popular culture. It was named after Chuck Taylor, a basketball player and shoe salesman who suggested significant design changes to the original model in the 1920s, leading to its increased popularity. Despite its simplistic design with a rubber sole and canvas upper, it quickly transcended sports to become a staple of American fashion and a symbol of rebellion. Over the decades, collaborations with brands like COMME des GARÇONS, A-COLD-WALL*, and JW Anderson have reimagined the timeless silhouette, confirming the Chuck Taylor's status as an enduring icon in the world of footwear.
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Founded in 1908 by Marquis Mills Converse, Converse initially began as a rubber shoe company specializing in galoshes. It wasn't until 1917 that the company released the Converse All-Star, a high-top basketball shoe that became the forerunner of the brand's most famous design, the Chuck Taylor All Star, named after the basketball player and Converse salesman, Chuck Taylor. Known for its distinctive silhouette, the Chuck Taylor All Star has become an iconic sneaker embraced by various subcultures and is cherished worldwide. Over the years, Converse has collaborated with numerous designers and brands, including OFF-WHITE, GOLF le FLEUR*, and AMBUSH, continuously reinventing its classic styles while staying true to its heritage.
