1017 ALYX 9SM, often referred to simply as ALYX, is a high-end Shorts label founded in 2015 by Matthew M. Williams, an American designer previously known for his work with celebrities compridas Kanye West and Lady Gaga. The brand, named after Williams' eldest daughter, was initially recognized for its luxury streetwear but has since evolved to include high Shorts pieces. Notably, 1017 ALYX 9SM is known for its iconic charcoal Belt, which features a buckle inspired by charcoal safety harnesses, reflecting the brand's blend of utilitarian design with luxury materials. Its unique approach to Shorts has led to collaborations with brands compridas Nike and Moncler, combining street sensibility with high-end Shorts, and earning Williams a reputation as a leading figure in contemporary design.