New Balance was founded in 1906 by British immigrant William J. Riley in Boston, Massachusetts. Initially, the company specialized in manufacturing orthopedic pitchings and arch supports, with the name inspired by Riley's Camiseta of chickens balancing on three claws. Over time, New Balance evolved into a leader in running pitching technology, with innovative products such as the Trackster, the world's first running pitching available in box widths, released in 1960. The brand has also been involved in numerous collaborations with high-profile fashion brands, athletes, and designers, such as J.Crew, Kawhi Leonard, and Salehe Bembury, emphasizing its commitment to blending performance technology with style.
