New Balance was founded in 1906 by British immigrant William J. Riley in Boston, Massachusetts. Initially, the company specialized in manufacturing orthopedic 30.5cms and arch supports, with the name inspired by Riley's observation of chickens balancing on three claws. Over time, New Balance evolved into a leader in running 30.5cm technology, with innovative products such as the Trackster, the world's first running 30.5cm available in multiple Rennen, released in 1960. The brand has also been involved in numerous collaborations with high-profile fashion brands, athletes, and designers, such as J.Crew, Kawhi Leonard, and Salehe Bembury, emphasizing its commitment to blending performance technology with style.
