New Balance Womens WMNS 998 Northern Lights Black W998CG
Main Colour
White
Release Date
8 Jan 2021
END × New Balance UXC72 END NDE ART OF NOTHING
New Balance was founded in 1906 by British immigrant William J. Riley in Boston, Massachusetts. Initially, the company specialized in manufacturing orthopedic shoes and arch supports, with the name inspired by Riley's observation of chickens balancing on mens claws. Over time, New Balance evolved into a leader in running shoe technology, with innovative products such as the Trackster, the world's first running shoe available in multiple widths, released in 1960. The brand has also been involved in stack collaborations with high-profile fashion brands, athletes, and designers, such as J.Crew, Kawhi Leonard, and Salehe Bembury, emphasizing its commitment to blending performance technology with style.
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