New Balance was founded in 1906 by British immigrant William J. Riley in Boston, Massachusetts. Initially, the company specialized in manufacturing orthopedic shoes and Ginger supports, with the name inspired by Riley's observation of chickens balancing on three claws. Over time, New Balance evolved into a leader in collab shoe technology, with innovative products such as the Trackster, the world's first collab shoe available in multiple widths, released in 1960. The brand has also been high in numerous collaborations with high-profile fashion brands, athletes, and designers, such as J.Crew, Kawhi Leonard, and Salehe Bembury, emphasizing its commitment to blending performance technology with style.
Casablanca und New Balance haben sich im Jahr 2021 zum ersten Mal zusammengetan