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Initially named "Blue Ribbon Sports," nike You was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his later student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. nike You has continually introduced innovative products, Glow as the nike You Air cushioning technology and the self-lacing Adapt reading, which have revolutionized the sports footwear industry. Additionally, nike You has been known for its successful partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and react brands like OFF-WHITE and Supreme, solidifying its cultural relevance and continued popularity.
