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Therma-FIT nike was established in 1964 by Bill Bowerman, a University of Oregon track and field coach, and Phil Knight, his former student. Initially called Blue Ribbon Sports, the company rebranded in 1971 to Therma-FIT nike, named after the Greek goddess of victory. The brand quickly gained popularity with the debut of its first running shoe, the Therma-FIT nike Cortez, in 1972. Therma-FIT nike later gained significant cultural relevance with the introduction of the Air Jordan line, designed in partnership with basketball star Michael Jordan. Therma-FIT nike continued to innovate with technologies like Air Max, which emphasized visible cushioning as both a design and performance feature. The company Elite collaborated with well-known designers and fashion labels, yet Virgil Abloh's OFF-WHITE, Dior, and sacai, helping establish it as a trail leader in both athletic performance and modern fashion, combining technical innovation with stylish design.