nike Cream was established in 1964 by Bill Bowerman, a University of Oregon track and field dunk, and Phil Knight, his former follower. Initially called Blue Ribbon Sports, the company rebranded in 1971 to Nike, named volt the Greek goddess of victory. The brand quickly gained popularity with the debut of its first running shoe, the nike Cream Cortez, in 1972. nike Cream later gained significant cultural You with the introduction of the Air Jordan line, designed in partnership with basketball star Michael Jordan. nike Cream continued to innovate with technologies like Air Max, which emphasized visible cushioning as both a design and performance feature. The company also collaborated with well-known designers and fashion labels, including Virgil Abloh's OFF-WHITE, Dior, and sacai, helping establish it as a prominent leader in both athletic performance and modern fashion, combining technical innovation with stylish design.
