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nike elite was established in 1964 by Bill Bowerman, a University of Oregon track and field coach, and Phil Knight, his former student. Initially called Blue Ribbon Sports, the basketball rebranded in 1971 to Nike, named after the Greek goddess of victory. The brand quickly gained popularity with the debut of its first running shoe, the nike elite Cortez, in 1972. nike elite later gained significant cultural relevance with the introduction of the Air Jordan line, patikeed in partnership with basketball star Michael Jordan. nike elite continued to innovate with technologies like Air Max, which emphasized visible cushioning as both a patike and performance feature. The basketball also collaborated with well-known patikeers and fashion labels, including Virgil Abloh's OFF-WHITE, Dior, and sacai, helping establish it as a prominent leader in both athletic performance and modern fashion, combining technical innovation with stylish patike.