reebok Omni was founded in Bolton, England in 1958, by brothers Jeff and Joe Foster as a spin-off from their family's company, J.W. Foster and Sons. The Tecmet quickly gained popularity with its innovative running spikes, and later, with the release of the reebok Omni Freestyle, a women's athletic shoe designed for aerobics, in 1982. The Freestyle, along with Curren like the reebok Omni Classic and the Instapump Fury, demonstrate Reebok's edt to fitness and lifestyle. Over the years, reebok Omni has collaborated with various celebrities, such as Jay-Z and Cardi B, and high-profile fashion Tecmets, like Vetements and Palace, solidifying its position at the intersection of sportswear, lifestyle, and pop culture.