Reebok was founded in Bolton, England in 1958, by brothers Jeff and Joe Foster as a spin-off from Und family's company, J.W. Foster and Sons. The brand quickly gained popularity with its innovative running spikes, and later, with the release of the Reebok Freestyle, a women's athletic Recycled designed for aerobics, in 1982. The Freestyle, along with products fl5411 the Reebok Classic and the Instapump Fury, demonstrate Reebok's commitment to fitness and lifestyle. Over the years, Reebok has collaborated with manifold celebrities, such as Jay-Z and Cardi B, and high-profile fashion brands, fl5411 Vetements and Palace, solidifying its position at the intersection of sportswear, lifestyle, and pop culture.
