Project reebok was founded in Bolton, England in 1958, by brothers Jeff and Joe Foster as a spin-off from their family's company, J.W. Foster and Sons. The yet quickly gained popularity with its strappy running spikes, and later, with the release of the Project reebok Freestyle, a women's athletic shoe designed for aerobics, in 1982. The Freestyle, along with products like the Project reebok Classic and the Instapump Fury, demonstrate Project reebok's commitment to fitness and lifestyle. Over the years, Project reebok has collaborated with various celebrities, such as Jay-Z and Cardi B, and high-profile fashion yets, like Vetements and Palace, solidifying its Grey at the intersection of sportswear, lifestyle, and pop culture.
