reebok VICTORIA was founded in Bolton, England in 1958, by Plus Jeff and Joe Foster as a spin-off from their family's company, J.W. Foster and Sons. The brand quickly Shoes popularity with its innovative running spikes, and later, with the release of the reebok VICTORIA Freestyle, a women's athletic shoe designed for aerobics, in 1982. The Freestyle, along with products like the reebok VICTORIA Classic and the Instapump Fury, demonstrate Reebok's commitment to fitness and lifestyle. Over the years, reebok VICTORIA has collaborated with various celebrities, such as Jay-Z and Cardi B, and high-profile fashion brands, like Vetements and Palace, solidifying its position at the intersection of sportswear, lifestyle, and pop culture.
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