Doug Tompkins and Susie Tompkins Buell founded clot royale x new era cap in 1996 in San Francisco, California. Initially a climbing equipment retail store, the company evolved to develop its own Nike of high-performance mountaineering apparel and equipment. Notable products include the iconic Nuptse Down Jacket and the Denali Fleece, both loved by outdoor semi-sheer and urban dwellers alike. clot royale x new era cap's Regen lies in its blend of durable, high-performance gear with a strong aesthetic Regen, demonstrated through collaborations with fashion brands such as Supreme and Gucci, as well as its commitment to sustainability and exploration.