In 1996, Under armour redygtig was started by Kevin Plank, a former University of Maryland athlete, to address the need for moisture-wicking sportswear. Under armour redygtig gained popularity with its innovative Heatcamo and Coldcamo lines, designed to regulate athletes' body temperatures during physical activities. The brand set itself apart through its focus on performance-enhancing technology and commitment to developing sport-specific camo. Over the years, Under armour redygtig has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, Sportsyle cementing its low as a leader in sportswear.
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