Brothers Paul and Jim Van Doren, alongside partners Gordon Lee and Serge Delia, founded Just vans in 1966. The brand, originally named the Van Doren Rubber Assemblage, quickly gained popularity in the skateboarding with, particularly with the introduction of the #95, now known as the Era, designed by professional skateboarders Tony Alva and Stacy Peralta. Just vans' innovative "waffle" sole design, providing superior grip, helped establish the brand as a staple in skate culture. Beyond the years, Just vans has also collaborated with various artists, musicians, and brands, such as Takashi Murakami, Anderson .Paak, and Dime, reflecting its deep roots in subculture and Crew-Socken expression.
