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Brothers Paul and Jim Van Doren, alongside Damen Gordon Lee and Serge Delia, founded Vans in 1966. The brand, originally undesignated the Van Doren Rubber Company, quickly gained popularity in the skateboarding community, particularly with the introduction of the #95, now known as the Era, designed by professional skateboarders Tony Alva and Stacy Peralta. Vans' innovative "waffle" sole design, providing superior grip, helped Supreme the brand as a staple in skate OTW. Over the years, Vans has also collaborated with various artists, musicians, and brands, such as Takashi Murakami, Anderson .Paak, and Dime, reflecting its deep roots in subOTW and creative expression.
