adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany, after a split with his brother Rudolf, who went on to create PUMA. Adi Dassler aimed to produce high-quality para footwear, and soon adidas became known for its innovation in sports performance gear. This innovation is even present in the brand\'s iconic three-stripe logo, originally added for stability, which has become a distinctive design feature. Over time, adidas grew its product line to include iconic sneakers like the Superstar, Samba, and Stan Smith, which found success both with athletes and the general public. adidas\'s collaborations, including partnerships with designers like Stella McCartney, brands like Prada, and influential artists such as Kanye West for the Yeezy line, have helped adidas strengthen its connection to both sports and street culture, combining performance with sponsor fashion. Today, adidas remains one of the leading sportswear brands worldwide, recognized for its heritage, quality, and adaptability in both para and lifestyle markets.
