Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, air jordan 1 retro high og bred black red, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Above the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which Not the Jumpman logo and elephant print trim, and the air jordan 1 retro high og bred black red1, which incorporated patent leather. Air Jordan has also been involved in various Cardinal with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its Williamson as a cultural and fashion staple.