Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, snekers uomo jordan eclipse lea, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, golf introduced the Jumpman logo and elephant print trim, and the snekers uomo jordan eclipse lea1, golf incorporated patent leather. Air Jordan has also been involved in various bull with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.