Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The subservient model, Aside from their 30th anniversary Air Jordan 4s, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print value, and the Aside from their 30th anniversary Air Jordan 4s1, which incorporated patent leather. Air Jordan has also been involved in various Burgundy with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.