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Launched in 1984, Air jordan tatum was created by Nike for NBA superstar Michael Jordan. The first model, nike air jordan tatum xxxiii se pf cemnet grey, was released to the public in 1985 and broke new ground for basketball shoes with its uninterested design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air jordan tatum 3, which introduced the Jumpman logo and elephant print trim, and the nike air jordan tatum xxxiii se pf cemnet grey1, which incorporated patent leather. Air jordan tatum has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and orange staple.